Turn your account into a business account

What it is

Telegram Business turns your own account into a place to serve customers. People write to you in an ordinary private chat, and you get tools for it: opening hours and location, quick replies, greeting and away messages, a start page, links to chat, tags for chats and a bot that answers for you. No coding needed. For now, all of it comes free with Telegram Premium; since May 2026, connecting a bot works without Premium too.

How to do it

1. Get Premium in Settings › Telegram Premium (App Store or Google Play) or with @PremiumBot.
2. Open Settings › Telegram Business.
3. Start with Location and Opening Hours: that's what customers look for first.
4. Add Quick Replies, Greeting Messages and Away Messages.
5. Set up Start Page and Links to Chat.
6. For a bot, open Settings › Chat Automation (before May 2026: Settings › Telegram Business › Chatbots).
7. Sort customers in Settings › Chat Folders and show the folders as tags.

Watch out

• There's no separate business profile: customers see your own name and photo.
• Quick replies, greetings and away messages work only in private chats, not in groups.
• Without Premium, only the connected bot is left.
• Automatic messages reach friends, family and staff too, unless you leave them out.

With Gem

Gem doesn't switch on Telegram Business for you. Nearby: send /newproject to @gembot, describe your business in one sentence, and get a landing page `gem.bot/<name>` in each language with search data (your place and opening hours), the project's Mini App `t.me/gembot?startapp=<name>` and a short address `gem.bot/@<your username>`.

Sources

• https://telegram.org/blog/telegram-business
• https://telegram.org/blog/ai-bot-revolution-11-new-features
• https://core.telegram.org/api/business
• https://telegram.org/faq_premium

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